[Market Research] Blog items:


A Quick Bit of Feedback - it Might be All You Need

By Dave Waddell The first bit of indirect feedback I ever received came a few hours after I was born. My grandmother passed by a room where a few babies were sleeping. She asked them to point me out, strode onto the ward and addressed my mother in...

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Do You Think I’m Sexy?

By Dave Waddell No need to answer that – I’m in Market Research. In fact, putting capitals on that is about as sexy as I can make it. But if you are in any sort of business that seeks to understand its market, its customers or the worl...

Market Research

Frankly, Scarlett, I Don't Give a Damn...

By Dave Waddell Should my friend Scarlett ever catalogue the many reasons she sought a divorce from Rhett (I have changed the names to protect the innocent), his indifference to the things she appeared to find fascinating would be up there with hi...

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